We Are Road Bikes

With passion for our trade and devotion to our sport, we at PRW are pleased to offer the best of the best. The best bikes, starting with a custom Guru fit and ending with a custom built ride. The best brands, whether it's clothing, saddles, shoes, frames, wheels, the list goes on. The best service, with the most knowledge and keen attention to detail. From tackling your first century ride to racing the local crit, if you place value on expertise, customer service and professionalism we have something to offer you. We at PRW are more than just a bike shop, we are an experience. We are road bikes.

Getting Started

When you choose PRW as the place for your next bike we will work with you to tailor a bike to your goals, style and experience level. It all starts by "sizing you up." Literally. An active bike fit will help you do more than you ever thought possible with your new bike. After we determine your measurements we'll begin to uncover your fit then with our expertise, tweak it to get optimal performance while retaining the comfort you require. From there we explore all the options in high-performance components to build-up your bike. Get the right bike and fit every time.

At this time we are only offering fits for new bike purchases and clients who already have a existing bike purchased from PRW. When time does permit we may open this service up to existing bike fits, we appreciate your understanding and patience.

Learn more about our fit process

The Essentials

The Essentials

PRW prides itself on the staple of carefully crafted and high quality goods we provide. After much diligence researching and testing, we are happy to say we offer a great selection of goods for the discerning cyclist. Brands that are not only unique but in many cases exclusive to PRW.

View the 2018 Product Range Now

The Service Shop

The Service Shop

We service Road, Cross and Track disciplines on an appointment only basis. Some of Alberta's and Canada's top cyclists service their bikes with us. Our staff is trained and knowledgeable given the breadth of recent advances in cycling technology. You can rest assure that our experienced staff have the tools and knowledge when servicing your bike. Our rates are competitive, backed with timely turnaround so you can be back on your bike doing your best. Give us a call or drop us a email to book your tune.

Book Now

The Ride of Your Life


PRW along with Title Sponsor Da Capo is set for another great season for 2017. We are in the 16th season of supporting some of Canada's Elite racers in Road, Cross and Track. Over the years we've had some impressive results. Here are just a few: World UCI Master Championship Individual Pursuit, 3 Provincial Titles - Road, Provincial Titles - Track, Alberta Cup Cat1/2 Road Winner, 6 National Cross Titles in Elite, Master and Espoir. Of course, being a supporter of racing we continually organize many of the Provincial Crits, ABA Cross Races, National Cross Championships and much more.

We aim to keep our team atmosphere and size which ensures the quality of our training and group rides. For the 2017 season our roster is currently full and will be reevaluated in 2018.