Argon 18

So, as I always like to answer when we add something, why? Why Argon and why now? Without rambling a novel, as I have the habit of doing, let’s get to the point. They get it. They understand fit with the 3D Headtube. They understand the importance of sponsorship of Pro Teams to get R&D and valuable testing. They are the current sponsors of the Astana Men’s and Women’s Pro Teams, Danish National Track Team, and, one of my personal favorite and longest running teams, Team Jelly Belly. They create relationships with dealers and they understand the importance of a strong dealer network. They are a Canadian company, which may not be important to everyone, but it’s important to me. I love supporting a Canadian brand that is fighting with the big guys on the world tour!

“I’m very pleased to announce that my friend Guri Randhawa from Pedalhead Road Works has become our newest Argon Dealer in Western Canada. I am are very excited to be working with him knowing his passion for cycling and his dedication and support in the bike industry - Gervais Rioux”

I can go on and on, but long story short, I am really happy that Argon 18 is excited that I am on board. I’ve always kept in touch with them over the years and my good friend Johnny at Argon has always given me the soft sell over a proper glass of Gin and I have always answered “its not ‘no,’ its just ‘not yet’.” Timing is everything in our industry and I felt the timing was perfect. I always like to have a 3-5 year plan and Argon 18 is along the same path. There are some amazing things coming down the line that I can’t talk about yet, but will make sense in a month, I promise. Did I mention how great Gervais is? Yah, maybe it’s a man crush, or maybe its pure respect. He’s a super genuine guy who I can’t say enough kind words about. He came by the shop a couple years back to show a new prototype of what became the Nitrogen Pro. I wasn’t even a dealer and he was proud to show off the latest his company came out with for the riders on Bora-Argon. How many owners of bike companies still go into dealers? Cancel that, how many owners of bike brands go into prospective dealers? I will answer that for you, not many. When I decided to add Argon I received a call at home from Gervais himself. He was in Europe with Astana going over the new bikes but he wanted to thank me for getting on board and was genuinely excited about our partnership. I was simply blown away that he personally took the time to call me, again reflecting his personal involvement in the company that he started and his belief in PRW.

Argon’s recent announcement of sponsorship for the Canadian Men’s And Women’s Road and Track Teams means a lot to me and the shop. If you know me you know my support of many National Team Athletes that got their start right here in E-Town. I figure if I am fixing and fitting their bikes it might as well be a brand I carry and love.

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