De Rosa

De Rosa

We are proud to announce the addition of De Rosa bikes to the PRW family of brands. As you know we are particular on taking on any new brand and many variables come into play when this decision is made. De Rosa checks many of the boxes in our criteria list: Italian, Pro proven, Artisan and sexy.

De Rosa is a name that embodies what the sport of road racing is about: history, passion, dedication and suffering. Ugo De Rosa started welding frames in 1953 in a small workshop in Milan. By 1958 his meticulously crafted frames reached the Pro ranks. Moser, Merckx, De Vlaeminck are just some of the racers who won on De Rosa frames. De Rosa would be best known for his relationship with the great Eddy Merckx. It was Eddy who asked Ugo to become the official frame builder and mechanic for the Molteni team which he captained. The results were unprecedented as Merckx and his teammates won nearly all the major races including the Tour de France, the Giro d’Italia, Milano-San Remo and the World Championship. This partnership remained in effect until Merckx’s retirement in 1978. In 1981 Merckx again called upon De Rosa to be a technical consultant when he first set up his own bicycle manufacturing facility.

De Rosa is a company that still manufactures in Italy and also still utilizes Steel, Aluminum and Titanium. De Rosa first manufactured Ti frames in the early 90’s under the Gewiss Team who rode them to victories in the Giro, MSR and LBL. They currently offer fully custom, hand made in Italy, frames utilizing all 4 materials. Not many brands can attest to that. But you don’t need to believe me, type it into the google box and be prepared to have bike envy. It is a brand that has some serious lust behind it and rates very high on many peoples gotta have in my lifetime lists.

Let us build you something unique to your needs and wants, professionally fit and built for you. In stock now exclusively at PRW, because life’s too short to ride a stock bike.

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