by: Guri Randhawa @The_PRW
November 17th, 2018

Handmade in Italy. I talk a lot about how rare this is when it comes to frame manufacturing now, whereas in the past it was the norm for Italian brands. You also know my love for brands that still endeavor to keep this tradition alive, but also realize it takes more than being handmade in Italy to create a quality product. It takes passion, openness to learning more, attention to detail, and strong desire to create something unique; it is not about bringing in frames made in the Far East, painting them in Italy and calling it Italian made. It’s about the whole process. Carbon layup, design, engineering and painting, all by hand.

This is exactly why I had to have DeAnima frames at PRW. When Mike from Blacksmith Cycles called me about the brand that he help launch at the NAHBS, I was intrigued. I knew of Gianni Pegoretti’s work at San Patrignano, a residential center providing accommodation, structure, and education in a trade, designed to provide focus, skill, and a feeling of inclusion and worth to its troubled residents. Gianni was teaching frame building there since 2005 after parting ways with his brother Dario. It was here he made frames for many Italian brands while mentoring his star pupil Antonio. Back then it was steel and aluminum, but Gianni realized back in 2000 that carbon had a large part in the future of road bikes and wasted no time starting work with Trento University on the development of carbon tubesets.

“We decided to open a small workshop with the idea that people want to know who makes it, what the people making it believe in and what they are getting.”

After leaving San Patrignano he teamed up with Antonio and Matt Cazzaniga and DeAnima was born. It’s a three-man operation where every frame is made to order and painted by hand. No decals, no transfers. Gianni knows his way of doing things is harder, but slapping his name on a blank, outsourced frame is not why he created DeAnima. He wanted to do things this way not for the nostalgia, but to make frames in a way that he could control the entire process. Yes, they do steel, but he prefers carbon as they can control the entire process. Carbon tubes are made in Venice and he cuts and mitres each tube for the desired geometry, wrapping each joint. This allows full custom geometry whereas monocoque would not. Once the frame is finished the paint process begins. Again, no decals or transfers, everything is done meticulously by hand, and each work is a unique piece of art.

I could go on and on about DeAnima and how great Matt has been to set us up and answer my questions, but in the end you know I am picky about what brands are represented at PRW, and when I add one you know its for a good reason. I invite you to come by the shop and see a DeAnima in person, as the frame will speak for itself. I’m excited to be 1 of 4 dealers in North America and I know you will love what they have to offer. Lastly the name De Anima comes from a work by Aristotle that translates to “On The Soul”. I know you would of asked ☺

Check them out here and start dreaming


bikes, italy, DeAnima

Recent Updates

Winter Hours: Tues.-Fri. 12-6 Sat. 10-5

by: Guri Randhawa @The_PRW
Jan 3rd, 2019

Winter shop hours are Tuesday to Friday 12-6 and Saturday from 10-5. New website in the works so we may be down temporarily in the next week so be patient we still are here!


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by: Guri Randhawa @The_PRW
Aug 2nd, 2018

PRW Crit is back Saturday August 11th. We will be CLOSED Saturday and will be at the Crit so come on down and watch and bring the kids too.

Here are the details:



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by: Guri Randhawa @The_PRW
Jul 5th, 2018

It’s that time of the year again when I pack the pink chinos and make my annual voyage to Italy to meet with the fine folks of Wilier. It is a bit later than last year, which gives Italy a chance…


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