In search of Pozzato

by: Guri Randhawa @The_PRW
May 18th, 2016

It’s that time of the year again when I pack the pink chinos and make my annual voyage to Italy to meet with the fine folks of Wilier. It is a month earlier this year which has a lot to do with Wilier launching a new bike at the Giro and being the title sponsor of team Southeast. I am a bit stressed about leaving the shop for a week during such a busy time, but the young lads will hold the fort down in my absence. As I always say be nice to them, I am a bit demanding of them so you need to offset me and bring them beer, baked goods and smiles. Try not to ask any really hard questions otherwise they will be texting me at midnight in Italy and remember its only bikes not life or death so if they can’t fix the problem I can deal with it when I get back with the best of my ability. I will be checking emails daily but don’t panic if you don’t get an immediate response and if it is pressing in nature call the shop.

So what does Wilier have in store for me this year? Well, hopefully I will be testing bikes, drinking coffee and lots of spritz. I presume we will get an opportunity to try the new Cento 10 Air. I know they want my feedback on the stiffness of it and vertical compliance… (as I am a beast on the bike of course as you all know and nothing gets made till I give it my seal of approval…) The hospitality that Wilier provides is 5 star and above anything I have ever experienced in the Bike industry so I know I will not be disappointed. I will try and post some pics on the Wastebook and Instagrams for you if allowed by my Non Disclosure Agreement, worst case you get some shots of beer which you are all used to by now. Judging by the location I am staying I could lead to a Giro stage viewing and perhaps a chance encounter with Pozzatto? I will do my best to find him.

I will be gone from Monday May 23rd and will be back in the shop Tuesday May 31st with a serious case of jet-lag and some good stories to tell.


wilier, Italy

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