by: Guri Randhawa @The_PRW
February 18th, 2016

Often it is asked what Wilier means in Italian or if it’s the name of the family that started it. It is actually an acronym: (W) (l)’Italia (L)(I)bera (E) (R)edenta. (Meaning: Long live Italy, free and redeemed) and Triestina comes from the name of the city of Trieste. When Wilier was founded, Trieste was not part of Italy; the name ‘Wilier Triestina’ reflected a patriotic desire for it to be rejoined.

Founded in 1906 by Pietro Dal Molin in Bassano del Grappa, they are now based in Rossano Veneto, Italy. This year marks the 110th Anniversary of the historic brand and what better way to celebrate it than with the launch of the Superleggera models. These are hand made and painted in Italy utilizing Columbus SL tubing. The frame is offered in 4 different paint options and custom geometry if needed. They all are amazing but to me the Ramato paint scheme which uses the copper colour is the stand out. This colour was used in the 1940’s and later taken up by the 2nd and 3rd generation Wilier families and is truly iconic, showcased superbly on the Superleggera.

A contemporary classic where proven meets innovative. Yes you can combine old and new, durable without compromising speed and a stylistic sense unique to each build and its owner. We can build it old school or new, but it has to be Campagnolo… This build was done using Camapagnolo 80th Anniversary Super Record with the new Bora One 35’s. The tire choice is my personal favorite, Veloflex 25’s (have to keep it Italian). To continue the theme, a Fizik 00 Carbon bar wrapped in the new Fizik perforated Endurance tape. A matching Fizik stem and post round out the finishing kit. The Fizik Kurve saddle keeps with the modern Italian theme that could easily be showcased in a modern industrial design museum. The Headset is a Campagnolo Record Threadless and like everything Campagnolo builds it’s meant to last.

This build is exactly how I envisioned this frame when I first saw it and am super pleased we had the chance to build a classic bike in this manner. Steel will always be real.


steel, italy

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