Recent Updates

PRW x CONDOR

by: Guri Randhawa @The_PRW
Nov 2nd, 2016

PRW x Condor

I am pleased to introduce our latest collaboration between us PRW and Condor bicycles.

For those unfamiliar with the brand it has a history based not on marketing campaigns but a dedication to quality building and customer relations. The brand was founded shortly afte…

tagged:

condor, custom More...

Wilier Cento 10 Air

by: Guri Randhawa @The_PRW
Oct 14th, 2016

I was lucky enough once again this past May to make the pilgrimage to the land of Prosecco, bikes and sweaters in the Summer. Yes, Italy, my friends. Not many better back drops to launch a new Italian Road Bike than an Italian castle in the Italian country side. The site of Wilier’s launch o…

tagged:

wilier, new bikes, Italy More...

INTERBIKE 2016

by: Guri Randhawa @The_PRW
Sep 9th, 2016

Wow. This year blew by and its crazy to think its already September. Weather wise we had a great start to the season so a lot of miles were put on the road, as opposed to the trainer this Spring, which no one was complaining about except our trainer sales sucked. Well, CX is here with the Wednes…

tagged:

INTERBIKE, TOA More...

In search of Pozzato

by: Guri Randhawa @The_PRW
May 18th, 2016

It’s that time of the year again when I pack the pink chinos and make my annual voyage to Italy to meet with the fine folks of Wilier. It is a month earlier this year which has a lot to do with Wilier launching a new bike at the Giro and being the title sponsor of team Southeast. I am a bit str…

tagged:

wilier, Italy More...

SUPERLEGGERA

by: Guri Randhawa @The_PRW
Feb 18th, 2016

Often it is asked what Wilier means in Italian or if it’s the name of the family that started it. It is actually an acronym: (W) (l)’Italia (L)(I)bera (E) (R)edenta. (Meaning: Long live Italy, free and redeemed) and Triestina comes from the name of the city of Trieste. When Wilier was found…

tagged:

steel, italy More...

Chpt. III

by: Guri Randhawa @The_PRW
Dec 17th, 2015

We are super excited to announce Chpt. III by David Millar as our latest apparel offering. So why add another apparel brand when we already have some of the best clothing ranges made today? Simple. In my mind, clothing designed by David Millar and manufactured by Castelli is a combo that speaks…

tagged:

currently not tagged.... More...