So who is Basso Bikes? Like so many Italian brands it started with Alcide Basso welding steel bikes in his family’s garage in 1974. He officially registered the company in 1977. Alcide’s brother, Marino, was the 1972 World Road Race champion and also a 27 time Grand Tour stage winner. Yes, you can say the family has cycling in its blood and this is no hobby job. Basso is based in the Veneto region of Italy which is home to so many historic Italian cycling brands and is part of my annual pilgrimage to Italy. I love this region for its amazing riding and of course the people and brands that make it a road cycling haven. A huge reason why I even considered Basso is due to the fact that all of their frames are 100% made in Italy. What it means to be “made in Italy” can actually be quite fuzzy. I know of some bigger Italian Brands that bring in raw, made-in-China frames, only doing the paint and finishing in Italy, but are still allowed to place the “made in Italy” stamp on them. Not Basso. Truly 100% made in Italy at the Basso factory. From carbon production, lay up, prep, paint, it is all done in-house. I love that.
PRW is one of three dealers of Basso Bikes in Canada and your exclusive Alberta source for Basso and so many other cool brands. Check them out online here and some of our amazing build in our gallery. Fall in love with a brand that embodies passion #wearebasso. All our current stock of bikes and frames can be viewed here .
