Over the years PRW has evolved into an award winning high-end road store through quality service, a narrow focus on road, and a commitment to our customers. When we look at products we have to look at the needs of our clients, what they are asking for, and how we can best service that need without compromising our business philosophy. Bikes are simple, but the bike industry can be complex at the best of times. I feel Cervélo is an ideal fit for PRW and its offerings showcase what we are about as well.
Under Cervélo’s new management strategy, the bikes have improved to being among the best on the market, and their dealer service and company direction fits our philosophy. They don’t make cruiser bikes or mountain bikes, choosing instead to focus only on what they do best: road, track, gravel and time trial. It also helps that R & D is provided by the best team in the world: Jumbo Visma. With feedback from Vos and WVA, you really are getting a bike designed for the best riders in the World.
So what’s this mean to you, our loyal clients? It means you now have another reason to not shop anywhere else. We feel we have the best selection of proven Road bikes in Canada. A strong statement but to those who have been in PRW, they know we can back that up. If you have not been in our shop please visit and give us a try, we will not disappoint you. This is more than a job to us, it is what we believe in and it is our passion. We have been around for 25 years and we are not even close to slowing down, in our eyes we have just begun. Proud to be Edmonton’s exclusive Cervélo dealer.
We have plenty of cool Cervélo builds in the gallery below, plus you can always visit their website for more cool bikes and cool info. All our current stock of bikes and frames can be viewed here .
