Recent Updates

Argon 18

by: Guri Randhawa @The_PRW
Jun 13th, 2017

Let’s flashback to the year 2000. Picture PRW as a start up 800 square foot shop, on the 2nd floor of an old house in the vibrant community of Garneau, Edmonton, Alberta. It was a time when mountain bikes were the norm, and high-end road bikes were dropped in a mere corner in most shops. I was …

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A ride with Ryder

by: Guri Randhawa @The_PRW
Apr 10th, 2017

I think as Albertans we sometimes take many things for granted. One of these things is the amazing riding we have in our own back yard. Never mind the amazing mountain bike trails that cover our vast Province, I am talking about the killer road riding. I have ridden all over the world and have b…

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PRW x 7 MESH

by: Guri Randhawa @The_PRW
Mar 10th, 2017

Pour yourself a Gin and Tonic because this is a long one, you have been warned. I am super excited to announce the addition of 7MESH to our list of amazing clothing brands. As I always say, the addition of any brand to our portfolio is not taken lightly. It has to compliment our existing product…

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CUSTOM, 7MESH, CLOTHING More...

ASSOS X PRW

by: Guri Randhawa @The_PRW
Dec 7th, 2016

We did our first PRW - ASSOS collaboration jersey back in 2011, since then we are on our 4th edition. Like all things Assos does the process is meticulous and not one that happens in 3 weeks like some custom brands. But I am more than ok with that. I like that Assos makes it a true collaboratio…

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PRW x CONDOR

by: Guri Randhawa @The_PRW
Nov 2nd, 2016

PRW x Condor

I am pleased to introduce our latest collaboration between us PRW and Condor bicycles.

For those unfamiliar with the brand it has a history based not on marketing campaigns but a dedication to quality building and customer relations. The brand was founded shortly afte…

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condor, custom More...

Wilier Cento 10 Air

by: Guri Randhawa @The_PRW
Oct 14th, 2016

I was lucky enough once again this past May to make the pilgrimage to the land of Prosecco, bikes and sweaters in the Summer. Yes, Italy, my friends. Not many better back drops to launch a new Italian Road Bike than an Italian castle in the Italian country side. The site of Wilier’s launch o…

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wilier, new bikes, Italy More...