Recent Updates

PRW RACE SERIES

by: Guri Randhawa @The_PRW
Jul 21st, 2017

Here are the details:

The Pedalhead Road Works Race Team as well as FREE Branding and Lexus of Edmonton, including support from Da Capo, Chateau Lacombe, the ABA and the City of Edmonton, are putting on the race. Chris Bolivar and Colin Bastarache did the majority of the legwork, so be su…

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The Italian Job

by: Guri Randhawa @The_PRW
Jun 27th, 2017

It’s that time of the year again when I pack the lavender chinos and make my annual voyage to Italy to meet with the fine folks of Wilier. It is a bit later than last year, which gives Italy a chance to get over their Giro hangover. As always, I hate leaving the shop for a week during such a b…

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Argon 18

by: Guri Randhawa @The_PRW
Jun 13th, 2017

Let’s flashback to the year 2000. Picture PRW as a start up 800 square foot shop, on the 2nd floor of an old house in the vibrant community of Garneau, Edmonton, Alberta. It was a time when mountain bikes were the norm, and high-end road bikes were dropped in a mere corner in most shops. I was …

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A ride with Ryder

by: Guri Randhawa @The_PRW
Apr 10th, 2017

I think as Albertans we sometimes take many things for granted. One of these things is the amazing riding we have in our own back yard. Never mind the amazing mountain bike trails that cover our vast Province, I am talking about the killer road riding. I have ridden all over the world and have b…

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PRW x 7 MESH

by: Guri Randhawa @The_PRW
Mar 10th, 2017

Pour yourself a Gin and Tonic because this is a long one, you have been warned. I am super excited to announce the addition of 7MESH to our list of amazing clothing brands. As I always say, the addition of any brand to our portfolio is not taken lightly. It has to compliment our existing product…

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ASSOS X PRW

by: Guri Randhawa @The_PRW
Dec 7th, 2016

We did our first PRW - ASSOS collaboration jersey back in 2011, since then we are on our 4th edition. Like all things Assos does the process is meticulous and not one that happens in 3 weeks like some custom brands. But I am more than ok with that. I like that Assos makes it a true collaboratio…

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